If you are simply just getting started having internet site (or even when you could have been recently advertising and marketing for some time rather than having a lot success), you might want the suitable instruments. And also just about the most important instruments is surely an autoresponder.
Why do I need an autoresponder?
You need to build relationships with potential customers before they'll buy any product or service from you. Very few people see an offer and buy it on the first exposure - several exposures are required.
When you start interacting with people, either through your blog, article writing, or social media, you need a way to capture at least their email address so you can continue to communicate with them.
What does an autoresponder do?
An autoresponder starts with an opt-in box where people enter their name and email address. (Of course, you need to give them a good reason to do so, but that's for another day). It could look like this...
Once entered, your "autoresponder" will automatically collect their information and respond to them by sending a confirmation email and whatever you "traded" for their information (maybe a free e-book or access to some free training, etc).
Now that you have their name and email, you can set up your autoresponder to automatically respond to those email addresses you've captured by sending a series of pre-established, value-added emails on a schedule of your choosing.
You can also send out unique "broadcast" emails to your list whenever you have something else to share.
Daily contact with your list through automatic emails and broadcast emails is the most effective way to build relationships, provide value, establish trust, and ultimately, turn your list into customers.
How do I get an autoreponder?
There are several autoresponder companies out there. Do your research and make sure the one you choose will satisfy all your needs. Connect with others in the industry and get some advice - it can get complicated.
But keep in mind, an effective autoresponder is not the only tool you need to market your business online, so try to find a service that offers more than just the autoresponder (ie lead capture system, video email, conference software, etc).
Otherwise, you're going to go here for your autoresponder, there for your lead capture system, over there for your conferencing software, and yet somewhere else for your video email system. And you're going to end up paying a lot of money for all these separate services.
Why would you do that?
Why do I need an autoresponder?
You need to build relationships with potential customers before they'll buy any product or service from you. Very few people see an offer and buy it on the first exposure - several exposures are required.
When you start interacting with people, either through your blog, article writing, or social media, you need a way to capture at least their email address so you can continue to communicate with them.
What does an autoresponder do?
An autoresponder starts with an opt-in box where people enter their name and email address. (Of course, you need to give them a good reason to do so, but that's for another day). It could look like this...
Once entered, your "autoresponder" will automatically collect their information and respond to them by sending a confirmation email and whatever you "traded" for their information (maybe a free e-book or access to some free training, etc).
Now that you have their name and email, you can set up your autoresponder to automatically respond to those email addresses you've captured by sending a series of pre-established, value-added emails on a schedule of your choosing.
You can also send out unique "broadcast" emails to your list whenever you have something else to share.
Daily contact with your list through automatic emails and broadcast emails is the most effective way to build relationships, provide value, establish trust, and ultimately, turn your list into customers.
How do I get an autoreponder?
There are several autoresponder companies out there. Do your research and make sure the one you choose will satisfy all your needs. Connect with others in the industry and get some advice - it can get complicated.
But keep in mind, an effective autoresponder is not the only tool you need to market your business online, so try to find a service that offers more than just the autoresponder (ie lead capture system, video email, conference software, etc).
Otherwise, you're going to go here for your autoresponder, there for your lead capture system, over there for your conferencing software, and yet somewhere else for your video email system. And you're going to end up paying a lot of money for all these separate services.
Why would you do that?
